Monday, November 5, 2012

Biscuits and Inflation

In New Zealand we have this chocolate biscuit called a toffee pop. Now I'm not going to describe it completely, as it might cause you to lust after things that will inevitably produce your health downfall.

And I too might be tempted...

Suffice to say, that the toffee pop I picked up today nowhere near resembles the toffee pop I would have picked up 15 years ago.

Gone are the lashings of toffee beneath a thick chocolate facade. This is replaced with the thinnest of toffee coatings with the thinnest of chocolate overlay. Now you thought gold could be beaten to the ultimate ultra-thin slither. Think again.

But the strange thing about my toffee pop today was that I noticed it. Probably because I haven't partaken of one for many a year. You see, we eat a little healthier now. My wife is a raw food coach. Say no more. So for me, there was none of the slow change in product size that makes people unwary of a sneaky producers fraudulent ways. No, I could tell straight away that this biscuit was a compete wolf biscuit in sheep's biscuit clothing.

But here's the kicker. It was enormously smaller, but at the same or similar price to 15 years ago.

This is one way that manufacturers are coping with inflation. The consumer price indices of many countries tell us inflation is low. But to me, there is far more to that statistic than meets the eye. The inflation rate stays normal or low, but you aren't getting the same things for the same amount of money.

Quite a scam really. But cunning in it's execution.

Gold in New Zealand dollars: $2035.65 per oz
Previous all-time high: $2311.02 per oz (15 Nov, 2011)

Silver in New Zealand dollars: $37.47 per oz
Previous all-time high: $59.19 per oz (30 Apr, 2011)
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AFE is the gold bullion custodial provider of choice for the sophisticated investor,
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